Game Changer for Zynga: No Facebook.

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Zynga Inc. made its “Project Z” official Thursday, saying that gamers will be able to play the company’s popular titles on Zynga.com instead of relying on social networks such as Facebook Inc.

The San Francisco-based company, whose offerings have long been associated with Facebook as well as apps for mobile devices such as Apple Inc.’s iPhone, said a “beta,” or prerelease version of what it calls the Zynga Platform, will initially allow customers to play five of its popular titles—”CityVille,” “Hidden Chronicles,” “Zynga Poker,” “CastleVille” and “Words With Friends”—from its website.

from WSJ by Ian Sherr

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