Sephora is focused on the increasingly important world of virtual shopping

Sfide Strategiche

Sephora, the cosmetics retailer, rolled out what it’s calling a “social and mobile makeover.” The updates include a newly overhauled website with ultra specific search functionality, spruced up mobile web and iOS app, and a commitment to install iPads in more than 100 of its physical stores this year. The company has also developed an official integration with Pinterest, having added “Pin It” buttons to all of its brand and product pages.

See here why Sephora is embracing the constant comparison-shopping element that the web has brought and how the company’s San Francisco headquarters influences its tech focus.